The UAE has launched its "Invest in the Emirates" campaign imitated by actor Idris Elba to attract global talent, entrepreneurs, and investors.

The campaign targets major cities including Cannes, Munich, London, and New York, promoting the UAE as a thriving hub for innovation and business.

The campaign highlights the country’s tax-free environment, strong logistics networks, and government support, emphasizing on the UAE’s rapidly growing innovation ecosystem.

It invites global innovators to bring their ideas to the UAE offering the resources needed to turn visions into reality, making it a popular destination for global investors.

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