Apple’s Glowtime 2024 event in Cupertino Park brought the spotlight back to innovation, unveiling the much-anticipated iPhone 16, powered by cutting-edge AI. The event also introduced refreshed versions of other popular products like the Apple Watch Series 10, AirPods 4, and more.

The iPhone 16, integrated with Apple's new AI system, Apple Intelligence, promises to change the way we capture moments. With features like Visual Intelligence, users can easily take macro and spatial photos, while its 48MP camera and 4K60 Dolby Vision video recording bring the best of photography and video to your fingertips.

What’s New?

• iPhone 16 & 16 Plus: Starting at Dh3,399 and Dh3,799 respectively, these models feature the A18 chip, a new camera control button, and the innovative Action button for instant access to functions.

• iPhone 16 Pro & Pro Max: Priced at Dh4,299 and Dh5,099, the Pro lineup offers larger displays, a sleek Desert Titanium color, and a 5x Telephoto camera, with the Pro Max boasting an impressive 6.9-inch screen.

Pre-orders Open Soon!

Pre-orders kick off on Friday, September 13, with availability on Apple’s UAE website from September 20. Don’t miss your chance to experience the future of tech.