SOHO has announced that 75% of The Berkeley, its new luxury development in Dubai Hills, has sold out since its July 2024 launch. Out of 110 available units, 84 have been purchased reflecting high demand for stylish and fully furnished homes.

30% of buyers come from European markets while Russian and Central Asian buyers account for 26% and British buyers for 18%. Additionally, 55% of sales were to UAE residents showcasing the project's wide appeal. Devmark, SOHO's marketing partner, has been key in attracting both local and international buyers.

Sahil Khosla, CEO of SOHO, highlighted the demand for homes that blend functionality with elegance, offering a hotel-like living experience. The one- and two-bedroom, park-facing units are particularly popular, providing a serene lifestyle connected to Dubai Hills Park. Innovative design maximizes natural light and space, enhancing the overall living experience.

Each unit features high-end finishes and is fully furnished with top European materials crafted by leading designers. The development also includes extensive amenities such as a wellness studio, pool and lounges, promoting a vibrant yet tranquil lifestyle.