Ryan Serhant, New York’s top real estate broker and star of Netflix's Owning Manhattan, recently spoke at the Game Changers event in Dubai. Known for turning luxury properties into global spectacles, Serhant is now eyeing Dubai’s booming real estate market which he considers a top investment destination.

Serhant highlights that Dubai has emerged as a premier global investment hub attracting buyers from major cities worldwide. He emphasizes the unique developments like Palm Jebel Ali which showcase Dubai's innovative spirit. “Every decade, Dubai reinvents itself,” he notes.

While touring a stunning AED 130 million villa, Serhant was impressed by the craftsmanship and luxury. He acknowledges that the influx of ultra-high-net-worth individuals creates exciting opportunities for transactions in the region.

Navigating Rising Costs

Serhant observes that global inflation is affecting real estate markets making affordability a pressing issue. He emphasizes that high-net-worth clients are primarily motivated by desire rather than necessity, underscoring the need for developers to align with these preferences.

Leveraging Social Media

Serhant uses social media to make luxury real estate relatable, focusing on building relationships with influencers rather than targeting buyers directly.

Comparing Markets

He notes the differences in buyer demographics with New York being predominantly local and Dubai attracting a global clientele.

Overall, Ryan Serhant sees Dubai’s real estate market as a beacon of opportunity driven by its unique developments and international appeal and aims to be a key player in this thriving landscape.