Gabriella Demetriades has deepened her connection with her Cypriot-Greek heritage as she evolves as a model, creative director, and founder of Deme. Her recent debut at Dubai Fashion Week showcased a collection inspired by her Greek-Cypriot roots, blending traditional toga elements with modern styles to celebrate bold femininity.

Deme's collection features structured workwear and toga-inspired gowns, reflecting Gabriella’s personal evolution from her diverse upbringing in South Africa and India to her current life as a mother. The aim is to create pieces that empower women of all ages, making them feel special for any occasion.

Gabriella emphasizes the importance of comfort and elegance in her designs, ensuring that each piece complements the wearer rather than overpowering them. Since launching in 2016, Deme’s philosophy has shifted from bold experimentation to a refined focus on classic, empowering designs.

Sustainability is a priority for Deme, with eco-friendly production practices and reduced carbon emissions through DHL Green. Gabriella's personal style has matured to embrace classic, demure elements with a touch of drama, influenced by her experiences and inspirations from Indian textiles and cinema.

Looking ahead, Deme plans to expand into new product lines, including a jewellery collaboration and a handbag collection. Gabriella’s partner also an actor Arjun Rampal supports her creatively and stylistically.

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