Dubai is set to lead the global branded real estate market with 140 premium projects expected by 2031. This places the city at the forefront of the booming sector which will see 1,530 branded residences worldwide by that time. Dubai continues to outperform cities like Miami, New York, Phuket and London, thanks to its luxury appeal, world-class infrastructure and dynamic property market.

The demand for branded residences is growing rapidly with the Middle East especially Dubai, expected to see a 270% market increase by 2031. Dubai's integration of luxury amenities, innovative design and top-tier services positions it as the global leader in branded residences. The sector’s expansion is driven by both hotel-branded properties and non-hotel collaborations with renowned designers attracting luxury investors worldwide.

With nearly 140 projects by 2031, Dubai is setting a global benchmark in branded real estate as new brands continue to enter the market, ensuring the city’s position remains unchallenged.