Coldplay’s upcoming four-day performances at Zayed Sports City testify to the UAE’s growing live-event scene, described as an “astonishing expansion” by Jessica Koravos, President of Oak View Group (OVG) International. The UAE is now seen as a key destination for global tours, with venues like Zayed Sports City and Dubai’s House of Sustainability attracting big names and high-end experiences.

Elevated Experiences and Hospitality

Koravos emphasizes that these venues will offer more than just great performances. Focusing on premium hospitality, including exclusive dining experiences, is a major part of OVG’s plans. "It’s all about creating something unique," she explains, hinting at exciting new food concepts like Shaquille O'Neal's famed "Big Chicken" restaurant.

With top-tier events and elevated experiences on the horizon, Koravos says, "Watch this space" for more big announcements soon.