Dubai's real estate market is seeing a significant rise in branded residential developments with over 120 launched this year, compared to just 69 in 2022. Buyers are willing to pay an average of 69% more per square foot for these properties due to the exclusivity and luxury lifestyle.

The average price per square foot for branded homes is Dh3,852 compared to Dh2,276 for non-branded residences in prime areas. This demand is fuelled by high-net-worth individuals who value quality and service.

Since the introduction of the Armani Residences in 2010, Dubai has become a global hub for branded living. The number of millionaires in Dubai has surged by 78% in the past decade with increase in demand for luxury properties.

A growing trend among buyers to use these homes as primary or vacation homes has been noted, resulting in limited supply. According to Knight Frank, 69% of global high-net-worth individuals express interest in branded properties.

As property values rise 21.3% over the past year with villas seeing a 24.3% increase. Buyers are not only looking for space but a complete lifestyle experience. High-end amenities and personalized services including concierge support and access to hotel facilities, make branded residences particularly appealing for buyers desiring convenience and luxury.

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